Sonal Singh is the Shopping & Deals Editor at Zouton, bringing together her expertise in digital content strategy, consumer psychology, and USA e-commerce to produce buying guides and deal roundups that genuinely move the needle for readers. She has covered major sale events, including Amazon Prime Day, Black Friday, Cyber Monday, and Walmart Deals, and dozens of brand-specific campaigns – developing a nuanced understanding of when deals are real, which categories offer the deepest discounts, and how shoppers can stack offers for maximum savings. Her content philosophy is simple: every piece should leave the reader better informed and more confident in their next purchase.
