Ulta 21 Days of Beauty Sale: Snag 50% off on the Best Beauty Must-Haves

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By Srishti Chauhan - E-Commerce Specialist Mar 20 2020 Share this blog

Usually I can convince myself that I have enough makeup to last me a lifetime but as soon as I visit an Ulta store, I metamorphosize into a werewolf on a full-moon night. And the ongoing Ulta 21 Days of Beauty Sale is like a Mardi Gras for makeup mongers like me who are ready to snag makeup at 50% off from 15th March to 4th April.

Best Ulta 21 Days of Beauty Coupons

Ulta has been tempting users by delivering up to 50% off on beauty products that can transform your face from drab to fab instantly. Check out these following Ulta coupons to get the most coveted beauty products at a ridiculously discounted rate.


Ulta Coupon Code

Up to 50% off on all categories

Avail Deal

Flat 30% discount on select products

Redeem Now

Avail free gift with your order

View Deal

Redeem 20% off via Ulta credit card

Claim Discount

$3.50 off on all beauty products

(Use Code 802791)

Unlock Deal

Avail free shipping on all orders

Activate Offer

How Does Ulta 21 Days of Beauty Work?

Ulta decides to bless our lives twice every year (March-April and September) with the 21 Days of Beauty wherein the products retailed by the store face serious price reductions every day for 21 days from March through April. The three weeks of crazy deals are applicable to makeup, personal care products, perfumes, accessories and much more! The Beauty Steals are for 1 day only and end at 11:59 pm CT. Simply check the Ulta website or app every day or set a Google Calendar to witness your favorite brands facing unprecedented discounts. 

What kind of products can you find during 21 Days of Beauty?

Users can now grab Ulta exclusive brands like Kylie Cosmetics, Tarte, Urban Decay and many more at flat 50% off (yes, read that again!). The beauty store has also curated a list of fan-favorite beauty products that will also face major price reductions in everyday Beauty Steals. More so, Ulta is slashing prices on products (a whopping 50%) on beauty products that have never faced discounts before!

Where to shop 21 Days of Beauty?

Catch the live sale at any Ulta offline store, website or mobile app. Shop online to browse through various products like lipsticks, highlighters, perfumes, eyeshadow palettes, eye serums and more without huddling in queues. You can also visit the nearest Ulta offline stores to try America’s favorite beauty products before buying them at slashed prices.

Perks For Diamond and Platinum Ultamate Rewards members during 21 Days of Beauty

  • Free shipping on all Beauty Steal purchases

  • Access to exclusive products at 50% off

Click here to create an Ultamate Rewards account. 

Week 1: Ulta 21 Days of Beauty Deals

Sunday, March 15th (Inactive)

Anastasia Beverly Hills Brow Wiz $23

This award-winning ultra-slim, retractable pencil creates precise, hair-like strokes to give you eyebrows carved by the Gods. Use Anastasia Beverly Hills Brow Wiz's fine tip to spot-fill areas where your brow hair is sparse, and the handy spooley end to blend for a flawless finish.

More products:

Mario Badescu Vitamin C & Super Peptide Serums $45

M·A·C Mineralize Skinfinish Natural Face Powder  $36

Strivectin Tightening & Sculpting Face Cream  $95

Monday, March 16th (Inactive)

La Base Pro Oil Free Primer  $42

This artistry primer gives you the best of both worlds by ensuring that makeup glides on seamlessly while helping the color stay more true and vibrant on your face. La Base Pro provides a refined skin texture by diffusing light to visibly reduce lines and imperfections, for noticeably smoother skin. 

More products:

Kopari Beauty Deodorants  $14

Dermalogica Sound Sleep Cocoon  $82

Buxom Va-Va-PLUMP Shiny Liquid Lipstick  $20

Tuesday, March 17th (Inactive)

Elemis Pro-Collagen Marine Cream  $44.50  $89

Firms, smoothes, hydrates. This is the ultimate wrinkle-smoothing day cream from Elemis Pro-Collagen Marine Cream is clinically proven to reduce the appearance of wrinkles in 14 days, for skin that looks and feels younger and more firm. 

More products:

Bareminerals Mineral & Perfecting Veil  $12.50-$14  $25-$28

Ofra Cosmetics Highlighters  $17.50-$20  $35-$40

Kate Somerville +Retinol Firming Eye Cream  $42.50  $85

Wednesday, March 18th

Juice Beauty Stem Cellular Anti-Wrinkle Booster Serum  $40  $80

Say hello to an Instagram-worthy face! This serum is power-packed with an optimum dose of a proprietary blend of fruit stem cells infused into a vitamin C. Juice Beauty's Stem Cellular Anti-Wrinkle Booster Serum is ideal for all skin types and especially beneficial for skin showing the signs of aging including fine lines, wrinkles, and sun damage.

More products:

Estée Lauder DayWear Multi-Protection Anti-Oxidant 24H-Moisture Creme Broad Spectrum SPF 15  $17  $34

Hey Honey Trick&Treat Concealer $18.00 $36.00

Pérsona Season One Lip Gloss $8.00 $16.00

The Route The Girlfriend - Skin-Loving Glow Primer $25.00 $50.00  

Thursday, March 19th

St. Tropez Self Tan Classic Bronzing Mousse $21  $42

Summers call for the perfect tan. So go for St. Tropez's most iconic, natural and healthy looking tan. This lightweight bronzing mousse tailors to your individual skin tone, for a longest-lasting tan in one application. Use a wet cleansing wipe/cloth immediately after self-tan application to prevent unwanted staining on the nails and palms.

More products:

Clinique Acne Solutions Clinical Clearing Gel $13.5  $27.00

Lilly Lashes, Velour Lashes and more  50% off

Shiseido Essential Energy Moisturizing Cream  $24.00 $48.00

COVER FX Primers $19.00 $38.00  

Friday, March 20th

Benefit Cosmetics BADgal BANG! Volumizing Mascara  $12.50  $25

Need a volumizing mascara that creates massive volume without weighing down lashes? You’re in the right place! The gravity-defying formula of this Benefit Cosmetics BADgal BANG! Volumizing Mascara contains aero-particles, one of the lightest known materials derived from space technology. This innovative intense pitch-black mascara layers easily for a bigger impact. 

More products:

Becca Ultimate Lipstick Love and Ultimate Lip Definers $9-$12  $18-$24

Exuviance Performance Peel AP25  $39.50   $70

Philosophy Renewed Hope In A Jar SPF 30  $19.50  $39

Saturday, March 21st

Tarte Shape Tape Concealer  $13.50  $27

You snooze you lose with this Tarte product! It’s hard to find this concealer at its regular price because this Tarte's iconic, "can't live without" Shape Tape Concealer is sold every 12 seconds! This vegan, full-coverage formula infused with tape technology instantly helps brighten, smooth & give the skin a firmer, more lifted look. 

More products:

Tula 24-7 Moisture Hydrating Day & Night Cream  $26  $52

Dermadoctor Kakadu C Brightening Daily Cleanser  $19  $38

Beauty Bakerie Blending Egg Beauty Sponges  $9  $18

Free Benefit Brow Wax with $50 Benefit Cosmetics Purchase

Week 2: Ulta 21 Days of Beauty Deals

Sunday, March 22nd




Too Faced Bronzers

$15  $30

  • Signature bronzing pigments bathe skin in the perfect luxurious, golden light

  • Multi-use for face and eyes

  • 8+ hours of long-wearing, glowing bronze

  • Cruelty free

Clarisonic Brush Head 2 pack

$22-$24.50  $44-49

  • Gently cleanse skin 6x better than hands alone.

  • Remove long-wear makeup 89% better than wipes.

  • Clinically improves white heads, black heads, pimples, inflammation, skin tone & clarity.

  • Dermatologist tested for safety & gentleness.

  • Suited for sensitive, acne-prone skin.

  • Fights and treats acne deeper than cleanser alone.

Clinique iD

$19.50  $39

  • Allergy Tested

  • 100% Fragrance Free

  • Paraben Free

  • Phthalate Free

  • Dermatologist-Developed

  • Non-Acnegenic

LORAC Front of the Line Eyeliners and Unzipped Palettes

$10-$17.50  $20-35

  • Silky, versatile, and ultra-blendable shades for an effortless, smooth application

  • Includes a dual-ended brush for seamless blending and definition

  • Paraben-free, gluten-free, and fragrance-free

Monday, March 23rd



Urban Decay Cosmetics Eyeshadow Primer Potion

$12  $24

Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum

$32.50  $65

M·A·C Lip Pencils & Prep + Prime

$9-9.50  $18-19

Boscia Luminizing Black Charcoal Mask & Purifying Cleansing Gel

$14-17  $28-34

Tuesday, March 24th




Lime Crime Venus Palettes

$19  $38

6 Finishes: Matte, Matte Sparkle, Iridescent, Metallic, Foil and Shimmer

Skyn Iceland Hydro Cool Firming Eye Gels 

$8.75-$16  $17.50-$32

The gel patch infuses the eye area with concentrated doses of firming ingredients to de-puff, tone and reduce the appearance of fine lines and wrinkles. 

Dermadoctor Kakadu C 20% Vitamin C Serum with Ferulic Acid & Vitamin E

$47.50  $95

This high potency, lightweight serum provides an anti-aging concentrate of 20% stabilized Vitamin C enriched with Kakadu plum, ferulic acid and vitamin E. 

Juice Beauty STEM CELLULAR Anti-Wrinkle Moisturizer

$35  $70

A proprietary blend of fruit stem cells and Vitamin C infused into organic resveratrol-rich grapes can improve the appearance of skin tone and luminosity.

Lipstick Queen Select Lipstick

$12-12.50 $24-25

These lipsticks are rich in texture and deliver the perfect amount of pigment. This super smooth, luxe pigment cushions your lips with hydrating nutrients.

Wednesday, March 25th




Smashbox Photo Finish Oil & Shine Control Primer

$19.50  $39

Transformative gel-to-powder face primer that controls oil & shine.

Crepe Erase Advanced Body Repair Treatment

$39.50  $79

Addresses signs of aging by visibly plumping and restoring a smoother, more balanced texture and firmer, healthier-looking skin.

PMD Personal Microderm Classic

$79.50  $159

Combines patented spinning disc technology with perfectly calibrated vacuum suction to leave skin looking fresh and radiant.

Clarins One-Step Gentle Exfoliating Cleanser with Orange Extract

$19  $38

Polishes away makeup, impurities and dull skin to reveal a glowing complexion.

MakeUp Eraser Original Pink MakeUp Eraser

$10  $20

Erases makeup with just water! Reusable, machine washable, and lasts 3-5 years.

Thursday, March 26th




Stila Stay All Day Waterproof Liquid Eyeliner

$11  $22

Waterproof and easy-to-use goes on smoothly without skipping and lasts all day long!

Philosophy Purity Made Simple Moisturizer

$12.50  $25

Featherweight texture, 24-hour hydration skin looks radiant, dewy and smooth with less-visible pores perfect for all skin types.


$12.50  $25

Deeply exfoliates the dull surface of the skin for clarity, radiance, and younger-looking skin. 

Clinique Blended Face Powder & Brush

$15.25  $28.50

Lightweight, airy powder sets makeup, the skin-hugging formula makes pores disappear.

Nabla Skin Glazing

$12  $24

It lights up your skin with a mirror effect and unexpected brilliance

Friday, March 27th



IT Cosmetics Superhero Mascara & Liner

$12-$12.50  $24-$25

Foreo LUNA Mini 2

$59.50  $119

First Aid Beauty Ultra Repair Face Moisturizer

$13  $26

Murad Select Cleansers

$18.50-$20  $39-$40

Saturday, March 28th



Kylie Cosmetics Select Lipsticks & Gloss

$7.50-$8.50  $15-17

Mario Badescu Grab and Go Travel Set

$11  $22

BECCA Backlight Priming Filter

$19.50  $39

Perricone MD Vitamin C Collection

$17.50-$49.50  $35-$99

Week 3: Ulta 21 Days of Beauty Deals

Sunday, March 29th

Too Faced Born This Way Undetectable Medium-to-Full Coverage Powder Foundation$18.50  $37

This 3-in-1 powder foundation that can be used alone for easy natural coverage or over liquid foundation to set makeup or add additional coverage. Infused with skin-loving coconut water, hyaluronic acid, and alpine rose, it's complexion perfection with full coverage so undetectable, they'll think you were Born This Way.

More products:

IT Brushes Powder Foundation Brushes  $12-$20  $24-$40

Dermalogica Dynamic Skin Recovery Broad Spectrum SPF 50  $37.50  $75

Lancôme Advanced Génifique Youth Activating Serum  $26  $52

Monday, March 30th



Origins Go To Greats Day-to-Night Skincare Essentials

$13  $26

StriVectin SD Advanced Plus Intensive Moisturizing Concentrate For Wrinkles & Stretch Marks

$39.50  $79

Clinique High Impact Mascara

$9.25  $19.50

Urban Decay Cosmetics Brow Blade Waterproof Eyebrow Pencil & Ink Stain

$13  $26

It Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer

$24  $48

bareMinerals bareSkin Complete Coverage Serum Concealer

$12  $24

DHC Deep Cleansing Oil

$14  $28

Tuesday, March 31st

Dr. Brandt Microdermabrasion Skin Exfoliant  $39.50  $79

This cult-favorite exfoliant buffs the skin to reveal a more radiant, youthful appearance while reducing the look of fine lines and imperfections with professional-grade exfoliating crystals used by dermatologists in microdermabrasion treatments. 

More products:

Proactiv Select Moisturizers  $12-$25  $24-$50

First Aid Beauty Facial Radiance Pads  $8.50-$17  $17-$34

Patchology Rejuvenating Eye Gels  $25  $50

Wednesday, April 1st

PÜR 4-in-1 Pressed Mineral Powder Foundation SPF 15  $14.75  $29.50

PÜR enhanced formula has the same great coverage, same lightweight feel, same no-mess mineral makeup, but now with built-in skincare ingredients, clinical results and sophisticated packaging.

More products:

SeroVital hgh Dietary Supplement  $49.50  $99

Peter Thomas Roth Instant FIRMx Face & Eye  $19-$24  $38-$48

COSRX, Erborian, VDL and more  $8.50-$22  $17-$44

Thursday, April 2nd

Buxom Full-On Plumping Lip Cream  $10.50  $21

This creamy no-shimmer gloss plumps your lips to perfection with a teasy tingle. No shimmer or glimmer - just creamy, plumping, glass-smooth color and gloss from the lip plumping authority. 

More products:

Perricone MD High Potency Classics Hyaluronic Intensive Moisturizer Lifting Serum  $34.50-64.50  $69-129

Murad Essential-C Day Moisture Broad Spectrum SPF 30 / PA+++  $32.50  $65

Lancôme UV Expert Mineral CC Cream SPF 50  $19.50  $39

Friday, April 3rd



Urban Decay Cosmetics Naked Reloaded Eyeshadow Palette

$22  $44

Dermablend Setting Powders

$14.50  $29

COVER FX Monochromatic Blush and Bronzer Duos

$19  $38

Too Faced Lip Injection Extreme Lip Plumper & Lip Gloss

$11.50-14.50  $23-29

Smith & Cult Blackdrop Charcoal Brightening Primer

$16  $32

Saturday, April 4th




Tarte Maneater Mascara

$11.50  $23

The custom-molded brush curls and coats lashes powered by lash-strengthening jojoba and carnauba wax.

PEACH & LILY Glass Skin Refining Serum

$19.50  $39

Go makeup and filter-free with this "super juice" serum, which delivers everything you need for picture-perfect skin. 

Benefit Cosmetics Gimme Brow+ Volumizing Eyebrow Gel

$12  $24

The custom tiny, tapered brush provides an easy, mess-proof application & boosts brow volume in an instant.

IT Cosmetics Confidence In A Cream Hydrating Moisturizer

$24.50  $49

This anti-aging moisturizer plumps the look of lines and wrinkles and reduces the appearance of pores and discoloration.

Free Brow Wax with $50 Benefit Cosmetics Purchase

Available products: Mascara, Brow Pencil, Primer, Bronzers and more. 

Highlights of Ulta 21 Days of Beauty Sale 2019

The last Beauty Sale hosted by Ulta ran from September 1 through 21. Every day for those three weeks, the beauty retailer slashed prices on different top-shelf products, offering discounts of 50% on items like foundations, sunscreen, highlighters, mascaras, bronzers, eyeshadow palettes and more.

Look at some of the products that sold like hotcakes:

  1. Benefit Cosmetics The POREfessional Face Primer $16  $32

  2. Ofra Cosmetics Highlighter Singles  $24.50  $35

  3. Becca Hydra-Mist Set & Refresh Powder  $19.50  $39

  4. MAC Lipstick  $9.25  $18.50

  5. Lancôme Monsieur Big Mascara  $12.50  $25

  6. Anastasia Beverly Hills Brow Definer  $11.50  $23

  7. Too Faced Bronzing Veil Face Palette  $22  $44

  8. Smashbox Photo Finish Primer Light or Reduce Redness Primer  $18  $36

  9. Kylie Cosmetics Matte and Velvet Lip Kits  $14.50  $29

  10. Tarte Tartelette 2 In Bloom Clay EyeShadow Palette  $19.50  $39

To recapitulate, the Ulta 21 Days of Beauty Sale is one you wouldn’t want to miss if you love their makeup, beauty products, and perfumes. Buy gifts for yourself and your loved ones at their offline stores, app, and website. For more Ulta deals, refer to Zouton, here.